An online portfolio should present the collection with clarity, care, and intention while maintaining privacy and taste. Begin by defining your goals: are you documenting craftsmanship, showcasing poseability, or highlighting materials? A clear objective guides content, tone, and organization. Plan a structure that allows visitors to explore by category—materials, joints, care, accessories—or by individual dolls.
Photography plays a central role. Use well-lit, uncluttered images that show texture, articulation, and any accessories. Include a mix of full-body shots and close-ups of joints, seams, and finishes. Consistent lighting, background, and framing help your collection feel cohesive. Write concise captions for each image: dimensions, materials, notable features, and care instructions. Include a short bio or artist statement that explains your approach and ethical considerations.
Choose a platform that supports privacy and control over who can view the collection. Organize content with tags and a searchable index, and consider a blog or news section for updates, repairs, or exhibition notes. Implement safety-conscious practices: avoid explicit imagery, respect community guidelines, and provide disclaimers about age-appropriate audiences. Finally, promote your portfolio through a professional, discreet outreach approach and keep content updated to reflect new acquisitions or renovations.